Our Mission Is Simple

We believe doing things the right way doesn't need to be complicated.

After 15 years in alternative finance, I’ve seen our industry at its best—helping small businesses grow, survive challenges, and take chances.

But as competition intensified and lead costs climbed, deal theft became a shortcut for bad actors. Good people were losing deals. Trust was breaking down. And there was no clear path to accountability.

Aquamark isn’t just a watermarking and certification tool — it’s a movement to protect honest brokers, responsible funders, and the merchants who trust us with their data.

Our mission is to build a standard of transparency, accountability, and cooperation — so doing the right thing becomes the rule, not the exception. When we protect each other, we strengthen the entire ecosystem.

—Christina Duncan, Founder of Aquamark